Want to win $300 worth of Ben & Jerry's merchandise and a free scoop of ice-cream? Put on your thinking cap and help them come up with a name for their new vanilla blend of chocolate toffee crunch—available for sampling at all Ben & Jerry's outlets.

Follow @BenJerry_SG and tweet them your ideas with the #benjerryflavor hashtag from till Jul 29 to to win. The entry with the most fan votes wins the contest, and the first 500 names tweeted will receive a coupon for one free scoop of ice-cream at any Ben & Jerry location.