SINGAPORE RETAIL

i.t

The buzz: Champion of local designers Workshop Element is gone, and in its place is the first standalone multi-label boutique by Hong Kong fashion conglomerate I.T.

The vibe: The sprawling, 10,200 sq. ft. space feels like a scaled-down, edgy departmental store. Nine of its labels each have a shop-within-a-shop concept featuring its own distinct theme—some somber and industrial while others are bright with fluid lines—overall a funky and eclectic atmosphere.

The goods: Most, if not all, of the nine labels including fingercroxx, as know as de base and mitsu woman are new in Singapore. Seek out izzue for grungy-minimalist and tailored pieces, 5cm for stone-washed printed tees, tout a coup and b + ab for flirty, feminine styles and Venilla Suite for its range of chic, fashion forward shoes. Prices are rather affordable too, from $29 for a t-shirt to $49 for a skirt.

Why you’ll be back: High street fashion fans certainly have something new to look forward to. The overwhelming range of products means one trip is unlikely to be enough.

Venue Details
Address: i.t, Room 15, #03/F, Wisma Atria, 435, Singapore, 238877 Singapore
Phone: 6732‑0873
Website: www.itlabels.com.sg
Open since: June, 2013
Opening hours: daily 9:30am-9pm
Nearest trainOrchard
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